Capilano University

Tourism Marketing Citation

Capilano University

Faculty:Faculty of Global & Community Studies
Degree:Certificate
Field of Study:Marketing, Other
Tourism and Travel Services Marketing Operations
Length:2 Year(s)
Cost per year:*
National: $4,680

Cost shown is for Year 1 and includes fees.



Careers:InfluencerTravel CounsellorsAirline Sales and Service Agents

Description:

Interested in a career in tourism? The two-year, 18-credit Tourism Marketing Citation at Capilano University will help you get your foot in the door of this competitive industry. 

If you don't have the admission requirements to enter our Tourism Management diploma or degree programs, this introductory program enables you to start your studies in the field while completing your academic upgrading. 

In the program, you'll have the opportunity to learn the basics about the industry and how the different relationships between partners work. 

You'll also learn about the sales process and explore different marketing strategies while gaining a background in communications and hospitality management. 

Careers:  

  • Event coordinator 
  • Hotel operations manager 
  • Marketing manager 
  • Reservations supervisor 
  • Sales manager 
  • Tourism information officer 
  • Travel designer 

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    High School Requirements 

    • High school graduation 

    Current high school students 

    Grade 12 students can apply for conditional admission based on their final Grade 11 and/or interim Grade 12 marks by uploading their most recent grades (e.g., unofficial transcript or a report card) through EducationPlannerBC. Final admission depends on high school graduation and meeting the specific requirements of the program. 

    Note: Applicants from B.C high schools must release their grades to CapU via the BC Ministry of Education at Student Transcripts Services (STS) as soon as possible. 

    Application Notes :

    English is the language of instruction at CapU. All applicants are required to demonstrate competence in the English language prior to admission. If English is not your first language or you've received your education in a language other than English, you must meet our English Language Requirements.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on September 18, 2025

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